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Say goodbye to confusing algorithms in 2021 and hello to your new, foolproof plan of action! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607050791113-ZEK996C2WSQOUDUHYRZC/content%2Bcreator.jpg How to Build a Highly Engaged Social Media Audience https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607050979746-W5M27K7KQC8C7MJ43MAN/instagram%2Bfeed.jpg How to Build a Highly Engaged Social Media Audience - By the end of this program, you will have: Nailed down who your audience is, why they follow you and what content they want to see from you. Specific tools in place to help you brainstorm content topics so you never run out of ideas in the future. Knowledge of how to batch create content to ensure a consistent posting schedule so you’re never left without something to post. A better understanding of what captions and hashtags to use to drive engagement on your posts and have more people in your niche discover your profile. New engagement tactics that allow you to create more opportunities of growth in your online communities. Developed a new posting strategy based on your analytics that will help you continue to grow your social media engagement in the future! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607051024927-P5PT1W2KI7UMA68KBEFN/instagram-page.png How to Build a Highly Engaged Social Media Audience https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607048723581-43Y2H6ZQ1VBU0IT7065P/headshot-5.png How to Build a Highly Engaged Social Media Audience - Module 1: Research To kick off this course, I wanted to start by helping you identify your audience and niche so that you can have a better understanding of what content you should be making in the first place. We're going to set you up for success from the get go to ensure that you have total clarity about your audience and how they like to engage. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607051043070-SG7TI31VD2WK2BKF6K60/journal.jpg How to Build a Highly Engaged Social Media Audience - Module 2: Brainstorm Now that you know who your audience is, what their interests are and what content they find valuable, we’re going to put a plan into action! I get questions all the time about how I post consistently and never run out of ideas and the truth is that I have a formula in place to fall back on any time I need it. In this second module, I’ll share the tools I use in my research process to help you learn how to create content that you know your audience is looking for. The exercises in module 2 are going to help you get organized and start to map out content ideas that you can start to implement into your feed immediately. This is where we’re going to put pen to paper and get the creative juices flowing! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607049084546-SDKRIPXVE36G7VDMP816/content+creation.jpg How to Build a Highly Engaged Social Media Audience - Module 3: Content Creation Does this phrase sound familiar - I don’t have enough time in the day to get everything done! One of the biggest obstacles we face is finding the time to actually sit down and create the content we need to get us through the week. Do you want to know the secret to how I successfully post content across multiple platforms on a daily basis? Well you’re in luck because in this module I’ll be sharing the exact tactics I use to create a ton of content (in a short of amount of time!) that lasts me weeks. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607051062775-7VHJMALRGDVTAXJ4DT3I/instagram+feed+2.jpg How to Build a Highly Engaged Social Media Audience - Module 4: Post With Purpose Now that you’ve created your new content with your audience in mind, it’s time to share it with the world! But before you hit post, we want to be intentional about the wording around our content so that it’s more discoverable and engaging. Instagram is constantly changing its algorithm which can be frustrating for creators, but there are a few key ways to make it work in your favor so that more people are seeing your posts! 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I already know if you’re taking this course that you’re an ambitious go-getter so it’s time to start taking the steps to engage in your communities and get your name out there! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607051088188-1XPSC12EHW6L359YY575/analyze.jpg How to Build a Highly Engaged Social Media Audience - Module 6: Analyze The last module in this course is all about understanding your analytics so that you can continue to create content consistently in the future. It’s a rinse and repeat method that will allow you to take control of your platforms and feel less burdened by ever changing algorithms. You’ll walk away from this course feeling empowered with an exact content strategy plan in place to fall back on time and time again. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607052579517-D9MTTMR1U14MDAVQ5OBA/computer+checklist.jpg How to Build a Highly Engaged Social Media Audience https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607052659090-9VOD5BXW7OCEZSGQBMAZ/Facetune_03-12-2020-22-27-18%2Bv2.jpg How to Build a Highly Engaged Social Media Audience - PLUS...you’ll get these bonuses to get you off the ground running! Planning Platforms Checklist to make sure you have options to choose from to help you organize your content and posting strategy. Instagram Hashtag Cheat Sheet to help you craft your posts with the correct hashtags to use for optimal discovery. Instagram Stories Engagement Guide so you can better understand what types of posts drive more engagement and how often you should be posting. Instagram Algorithm Cheat Sheet to ensure you’re staying on top of what the algorithm is favoring to help give your posts the best results. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607051765811-1SXJWMABW0ZRWZPLE3TY/like+notification+2.jpg How to Build a Highly Engaged Social Media Audience - You should give How to Build a *Highly* Engaged Social Media Audience a shot if you can relate to any of the following: You want to stop feeling confused or unsure and start driving *real* engagement on your platforms. You want to feel empowered by your content and not bogged down by algorithm changes. You want to break through the noise and reach your audience to start creating meaningful relationships. You want to grow your business, land brand deals or expand your network by growing your following. You want to have a solid strategy in place for content creation that saves you time and effort so you’re working smarter NOT harder. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1606703465744-QLYI1EUFH640PQSGYQBV/Headshot-6.png How to Build a Highly Engaged Social Media Audience https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1625151648961-3636NWR0FIV9VG3OZGGP/10.jpg How to Build a Highly Engaged Social Media Audience https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/a89c2316-ba4e-4ecf-ab95-16e46f923694/9.png How to Build a Highly Engaged Social Media Audience https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/593fb0a1-5a30-4390-a8fe-36abef74d7be/8.png How to Build a Highly Engaged Social Media Audience https://www.emmakapotes.com/home daily 1.0 2025-12-19 https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/327da465-f7f3-4b5f-8725-b66e78df90f9/emma_kapotes_headshot_7.JPG https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/7745886e-68ef-44d0-89c3-d395645fcc07/IMG_1862.jpg Home - “Emma is a brilliant content creator that is always one step ahead of the game. She has extensive and helpful knowledge about content creation from beginning to end that will benefit any aspiring content creator.” – @vibewithade https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1e5bd375-8571-4f49-807b-cb240358eaad/emma_kapotes_headshot_4.JPG Home https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/33d90ef5-b1e7-44be-a177-4d528bdc94bb/DSC00922.JPG Home https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/46826d8d-21d9-4cf5-bc20-14a166c40204/DSC00527.JPG Home https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/9fb264e4-45ab-4c41-b215-4cb88e609e60/IMG_1855.jpg Home https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/ebd0c700-7ee1-4012-bd39-96e88d4cb3d9/IMG_7669.jpg Home https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/3644cee9-fd2c-4af0-9551-839f4b5f55d4/mack-169_Original.JPG Home https://www.emmakapotes.com/meet-emma daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/c2d4afd6-3e57-4dfd-9505-ade20ba72391/DSC00921.JPG About Emma https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/3ba94835-1bef-462e-9af9-01878a38eda0/Screenshot+2025-12-19+at+9.46.36%E2%80%AFAM.png About Emma https://www.emmakapotes.com/online-courses daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618164820421-K318P086FFPKA8VMXNGW/Screen%2BShot%2B2020-12-23%2Bat%2B9.39.34%2BAM.jpg Overview - How to Successfully Create & Launch a Podcast from Scratch In this 6 week live group coaching program, you’ll stop second guessing yourself and throw away any excuses about time or money to finally take your ideas and successfully turn them into a high quality podcast that you’ll be able to easily distribute yourself...all on a budget! By the end of this course, you’ll walk away with the exact framework you need to finally launch your podcast! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1606694244735-O9O08W8WX4EQCTGZ5TYB/headshot-1.jpg Overview - How to Build a *Highly* Engaged Social Media Audience My course promise to you - in this seven week online course, you’ll go from feeling confused, unheard and unmotivated to feeling confident in your content strategy plan by learning tactics to help drive meaningful engagement on your social media platforms. In 2021, we’re saying goodbye to confusing algorithms and hello to a new, foolproof plan of action. I’m here to help you get excited about making content again! https://www.emmakapotes.com/contact daily 0.75 2022-11-29 https://www.emmakapotes.com/how-to-create-a-podcast-from-scratch daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618019556493-AGA22CWKNWRWAPN8L3ZB/Screen+Shot+2020-12-23+at+9.39.48+AM.jpg How to Create & Launch a Podcast - In this 6 week live group coaching program, you’ll stop second guessing yourself and throw away any excuses about time or money to finally take your ideas and successfully turn them into a high quality podcast that you’ll be able to easily distribute yourself...all on a budget! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618157229583-70BD4VFPM4QVCKAVUK41/podcast-set-up.jpg How to Create & Launch a Podcast https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618157268851-3U1M8PG3FLY243RM2VXR/podcaster.jpg How to Create & Launch a Podcast - By the end of this program, you will have: Nailed down your podcast's niche and name and established your brand's style guidelines Tactics to help you brainstorm new episode topics so you never run out of ideas and can start pre-recording content Learned how to create simple scripts to help you structure and organize your podcast A better understanding of what recording equipment and platforms to use (that are beginner friendly!) Tips on how to ensure a high quality recording (audio & video) An overview of how to easily edit audio for your episodes Selected a hosting service to distribute your podcast Established a posting schedule so you stay consistent A fully flushed out promotion plan to Iaunch successfully! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618163691548-ILUMN3Y91KY2X7YAHRGJ/recording-podcast.png How to Create & Launch a Podcast - Week 1: Picking Your Focus To kick off this course, I’m going to help you identify what topics you could focus your podcast on and help you pick a niche. My goal is to help you find the sweet spot between what you’re passionate and knowledgable about! I’ll also be sharing some guidance on how to pick an original name that will attract your ideal audience. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618163918698-V4IE1QCQD42I5U1PZEJL/canva-logo-design.jpg How to Create & Launch a Podcast - Week 2: Establishing Your Branding Now that you know what you’re going to be focusing on and you’ve finally settled on a name, we’re going to build out a full style guideline for your brand! In this second module, I’ll go over the steps to secure your branding and help you establish your podcast’s logo, cover art, color palettes and social templates. These are steps that some people can get hung up on, but I’ll show you some easy and affordable ways to do create these things from scratch. No design skills necessary! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618164043512-RCLQG1FLA0NR6NVODKOS/writing-episodes.png How to Create & Launch a Podcast - Week 3: Episode Brainstorm & Scripting Have you ever heard the phrase “if you fail to plan, you plan to fail?” This quote couldn’t ring more true! One of the best ways to set yourself up for success in the podcasting world is to always be a step ahead and plan your episodes in advance. In module 3, I’ll go over my exact framework for brainstorming new topic ideas for episode so you never run out of ideas. I’ll also teach you how I write out my outlines and scripts for episode which is a total lifesaver when you finally sit down to record! The key to having a successful podcast is by being consistent and the tactics you’ll learn in this module will help get you on the right track. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1607049084546-SDKRIPXVE36G7VDMP816/content+creation.jpg How to Create & Launch a Podcast - Week 4: Equipment & Recording Tips Some of the most common questions I get about podcasting is what equipment do you use, how much did it cost and what does your podcast set up look like? A big misconception about podcasting is that you need to invest a ton of money into fancy equipment and you have to have the “right personality” for it. This couldn’t be more wrong! I believe everyone has a story to share and confidence can be built up with each and every episode you put out. In module 4, I’ll give you an overview of what equipment you’ll need to get started and share recommendations for different price points. You’ll also learn some of my essential recording tips to ensure that you have a high quality podcast recording. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618163495872-IF8IT0ZCVHRJ5036VP9S/editing-audio.png How to Create & Launch a Podcast - Week 5: Post-Production We’re almost to the finish line! At this point, you’ll have the first few episodes of your podcast recorded and we’ll be ready to tackle how to edit them. Completely new to editing audio? No worries! In this module, I’ll teach you the basic editing techniques you need to know to make your podcast sound high quality. I’ll share some of my preferred editing software options for different budgets and will walk you through the basic settings you need to know. We’ll also go over how to pick a hosting service that works best for you and your content! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618163365873-XZV9RZ0SBANKSCGIW95T/podcast-distribution.png How to Create & Launch a Podcast - Week 6: Your Launch Roadmap The last module in this course is all about putting together a promotional plan for your launch and how to set yourself up for success by scheduling out posts in advance! I’ll be walking you through how you can easily distribute your podcast to the major streaming platforms and what information you should be putting in your descriptions to help with search. Lastly, I’ll help you build out your podcast’s launch strategy so you can finally tell the world that your podcast is live! I’ll go over what assets you need to create and how you can organically spread the word about your launch. And of course, I’ll share some tips & advice on how to stay consistent so you can continue to grow! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618163001159-LNL97F5D8EOFNBIX3H3C/IMG_5757+2.jpg How to Create & Launch a Podcast https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1618162938695-5SUBX6HVKWHDAU5BY43G/you%27re-capable-of-amazing-things.png How to Create & Launch a Podcast - You should give How to Successfully Create & Launch a Podcast from Scratch a shot if you can relate to any of the following: You want to stop putting off starting your podcast and finally commit the time to putting your ideas into action You want to have clarity on what your focus will be and have a plan in place to help you post consistently You want to have a better understanding of the technical aspects it takes to create a podcast from scratch You want to feel confident in sharing your message with the world and know that you’re putting out high quality work https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1606703465744-QLYI1EUFH640PQSGYQBV/Headshot-6.png How to Create & Launch a Podcast https://www.emmakapotes.com/free-downloads daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/72339af7-ec07-44c9-a921-c4b8fa3555da/8F686079-B913-45B4-B40D-3B96DFCD411B.png Free Downloads - 8 Ways to Make Money as an Online Creator Whether you're looking to change careers or simply start monetizing your side hustle, it's never been easier to start earning an income online! In this free guide, you'll discover 8 different ways to monetize your online brand and diversify your income. Say hello to getting one step closer to financial freedom! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1622647937543-HXJMT50X12ML8IGT2T84/Screen+Shot+2021-06-02+at+11.32.04+AM.png Free Downloads - 9 Reasons Why Your Follower Count Isn’t Growing On Instagram Ready to find out why your follower count isn't growing on Instagram? This *free* checklist will breakdown 9 reasons why you may not be growing on Instagram and help take away any confusion you have about how to start attracting new followers! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1622648256208-HJG0V6Z4KW2JI524V9DC/Comments.png Free Downloads - How to Get More Comments on Your Social Media Posts Tired of putting in the effort on your content and getting no reaction from your audience? If you're ready to start seeing some real engagement, my free guide will help you identify 6 small actions you can take to encourage your audience to respond to your content with tons of comments! These tips have helped me consistently get 100+ comments on my Instagram posts. https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/1641150781001-UUGM1QDLFG7S4DF9ENP8/F9DC25C5-FB7D-4EC8-8C23-EC0ABD186CE1.jpg Free Downloads - The Ultimate Camping Festival Packing List You'll never have to worry about forgetting an important item again. Sign up below to download your free camping festival packing list filled with all the essentials you'll need! https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/cfd97083-da08-4e09-a75b-d64c16e5e079/adem-ay-Tk9m_HP4rgQ-unsplash.jpg Free Downloads - Which Social Media Platform is the Best Fit for You This free checklist will help you discover what type of platform would be the best option for you to create content for based on your person preferences. Stop stressing over trying to be on everything and focus on what make you feel good as a creator! https://www.emmakapotes.com/raveculturecast daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/20c5ca5e-3d2d-45e6-b0b0-dc59d266bc20/C3AB8F74-2E7E-4241-A1CE-D60D71F38C42.jpg https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/f05aacd9-e987-4c3c-91db-c543deb2e301/2F437FA0-5283-4C38-BD6A-74D7B3052C36.jpeg https://images.squarespace-cdn.com/content/v1/5fc407d127a199023ac9452b/065d0644-02e9-4d20-87f9-a6ba7f62b400/252917423_409614653988801_8158247197533127959_n.jpg