How to Build a *Highly* Engaged Social Media Audience
Brought to you by Emma Kapotes
In this self-guided online course, you’ll go from feeling confused, unheard and unmotivated to feeling confident in your content strategy plan by learning tactics to help drive meaningful engagement on your social media platforms. Say goodbye to confusing algorithms in 2021 and hello to your new, foolproof plan of action!
Tell me if you can relate to this…
You’re an ambitious creator who’s ready to take action by creating content that feels aligned with you and your audience AND makes an impact online.
You’re a go-getter that wants to consistently deliver valuable content that builds meaningful engagement with your audience.
You’re a creative who wants to feel empowered by making intentional and informed decisions around your page!
Whether you’re…
A micro influencer…
who's trying to build your personal brand and stand out in your niche, but you feel like algorithms make it impossible for your content to be seen.
A content creator…
who has a passion for connecting with others, but you’re struggling to come up with new ideas that your audience would want to see.
Or a multitasker…
who’s trying to make your side hustle your full-time gig because you know the power social media and engagement have to make dreams a reality.
If any of these scenarios sound familiar to you, then you are in the right place my friend! This course will give you the tools, tactics and support you’ll need to take those next big steps with your social media presence to start creating *real* results.
By the end of this program, you will have:
Nailed down who your audience is, why they follow you and what content they want to see from you.
Specific tools in place to help you brainstorm content topics so you never run out of ideas in the future.
Knowledge of how to batch create content to ensure a consistent posting schedule so you’re never left without something to post.
A better understanding of what captions and hashtags to use to drive engagement on your posts and have more people in your niche discover your profile.
New engagement tactics that allow you to create more opportunities of growth in your online communities.
Developed a new posting strategy based on your analytics that will help you continue to grow your social media engagement in the future!
Enrollment has closed
Testimonials
“I'm achieving my goals!!! My follower count has grown consistently and steadily, almost over 100 new followers since I joined the course. I have also been able to create engaging content, consistently, without feeling overwhelmed. I even shot, edited and posted my first YouTube video, which I had been putting off and making excuses for for YEARS.”
— Cami @curlyravercami
“You will absolutely not regret taking this course! If you are pressed on time and cannot do all the research on your own, have no fear, Emma is here! Emma’s course saves you all the work, and is great for people that have a busy schedule! I absolutely love the modules, zoom calls, and worksheets. This course was the first I’ve ever taken, and I’m so glad I did! This was an investment that was well spent!”
— Renee @bassdropprincess
“I have had so much more engagement on both my Instagram and my newest venture (TikTok). I wasn't so sure how I could use TikTok as a business tool, but now I am seeing the value and it's because of this course that I have grown over 5000 followers on TikTok over the last month. I have also seen amazing growth on my Instagram, gaining more than one hundred followers over the past month. This course has given me great ROI as I was able to enroll 13 women into my latest offer and I truly believe it's because of the strategies I learned here.”
— Vicky Viola @vickyviolanutrition
“DO IT NOW! Your future self and business will thank you, I promise. Emma has not only one of the most genuine and passionate personalities out there but her methodology is simple, streamlined and straightforward to driving the results you want for your platforms. Her proven track record and steps have helped empower me to successfully launch my brand & I can't wait to continue working 1x1 with her!”
— Anna Cauffman @alignedcollaborations
What’s Inside the Course
Here’s a look at what you’ll be learning:
Module 1: Research
To kick off this course, I wanted to start by helping you identify your audience and niche so that you can have a better understanding of what content you should be making in the first place. We're going to set you up for success from the get go to ensure that you have total clarity about your audience and how they like to engage.
Module 2: Brainstorm
Now that you know who your audience is, what their interests are and what content they find valuable, we’re going to put a plan into action! I get questions all the time about how I post consistently and never run out of ideas and the truth is that I have a formula in place to fall back on any time I need it.
In this second module, I’ll share the tools I use in my research process to help you learn how to create content that you know your audience is looking for. The exercises in module 2 are going to help you get organized and start to map out content ideas that you can start to implement into your feed immediately. This is where we’re going to put pen to paper and get the creative juices flowing!
Module 3: Content Creation
Does this phrase sound familiar - I don’t have enough time in the day to get everything done! One of the biggest obstacles we face is finding the time to actually sit down and create the content we need to get us through the week. Do you want to know the secret to how I successfully post content across multiple platforms on a daily basis? Well you’re in luck because in this module I’ll be sharing the exact tactics I use to create a ton of content (in a short of amount of time!) that lasts me weeks.
Module 4: Post With Purpose
Now that you’ve created your new content with your audience in mind, it’s time to share it with the world! But before you hit post, we want to be intentional about the wording around our content so that it’s more discoverable and engaging. Instagram is constantly changing its algorithm which can be frustrating for creators, but there are a few key ways to make it work in your favor so that more people are seeing your posts! In this module, I’m going to share tools to help you perfect your captions, hashtags and posting schedules to make sure you are reaching your audience and prompting them to engage with you.
Module 5: Engage
There’s a popular saying when it comes to social media that says - don’t post and ghost! In this module, I’m going to share one of the most important tactics for helping you improve your engagement on social media. This section is all about being proactive instead of passive. I already know if you’re taking this course that you’re an ambitious go-getter so it’s time to start taking the steps to engage in your communities and get your name out there!
Module 6: Analyze
The last module in this course is all about understanding your analytics so that you can continue to create content consistently in the future. It’s a rinse and repeat method that will allow you to take control of your platforms and feel less burdened by ever changing algorithms. You’ll walk away from this course feeling empowered with an exact content strategy plan in place to fall back on time and time again.
When you enroll during this special limited time period, you’ll get ($597 value):
6 Implementation Modules that will coach you through every step of the content creation process to ensure you post content consistently that your audience will want to interact and engage with.
23 carefully crafted lessons delivered in video format that will walk you through every step of the content creation process to help you put tactics in place that will start driving results immediately.
Bonus reference guides to support the lessons like my Instagram hashtags and stories guide, social media scheduling platform list and Instagram algorithm cheat sheet.
Access to my community group chat for daily support from myself and my previous course members!
PLUS...you’ll get these bonuses to get you off the ground running!
Planning Platforms Checklist to make sure you have options to choose from to help you organize your content and posting strategy.
Instagram Hashtag Cheat Sheet to help you craft your posts with the correct hashtags to use for optimal discovery.
Instagram Stories Engagement Guide so you can better understand what types of posts drive more engagement and how often you should be posting.
Instagram Algorithm Cheat Sheet to ensure you’re staying on top of what the algorithm is favoring to help give your posts the best results.
I’m ready to learn!
Or two monthly payments of $200
Frequently Asked Questions
I’m not sure I can handle the workload at this time. Are you sure this course is manageable? The simple answer is YES! Everyone has distractions and obligations which is why I structured this course into simple to follow step-by-step modules released over the course of three weeks so you’re done with the work in no time. The community group chat will be available to you daily for support along the way.
I’m fairly new to social media, will this course be too advanced for me? Whether you have 50 followers or 5,000 followers, this course was created to help content creators and micro influencers of varying sizes and levels of expertise to build upon their foundation and learn new tactics for growth.
How is this course delivered? Students enrolled in this course will receive access to my course platform which will contain all of your video lessons and support documents. You’ll be able to start your lessons right away at your own pace!
When I join this course, will I get access to all of the lessons and modules up front? Yes! This course is currently being offered as a self-guided accelerated course. You can work through the lessons and action items at your own pace.
Will I need to purchase any other training or platforms to coincide with this course? No! You will be provided with a link to create a login to the course platform and all cheat sheets and support documents provided are included in the price of the course.
How long will we have access to the lessons and modules after the course ends? Students will have life time access to all of the lessons, worksheets and Zoom call recordings.
How much access will we have to ask you questions along the way? I will be in the community group chat on a daily basis answering questions (along with the rest of our students).
Still unsure if this is a good fit?
You should give How to Build a *Highly* Engaged Social Media Audience a shot if you can relate to any of the following:
You want to stop feeling confused or unsure and start driving *real* engagement on your platforms.
You want to feel empowered by your content and not bogged down by algorithm changes.
You want to break through the noise and reach your audience to start creating meaningful relationships.
You want to grow your business, land brand deals or expand your network by growing your following.
You want to have a solid strategy in place for content creation that saves you time and effort so you’re working smarter NOT harder.
Let’s grow together!
I cannot wait to share these in-depth lessons and see your progress over the course of these seven weeks.
Establishing connections and growing engagement with my online audience has driven real results in my life. I’ve experienced first hand what having high engagement on social media can bring from new business opportunities to landing brand deals to growing a loyal following on multiple platforms.
More than anything, I value the relationships I’ve been able to establish through my content and that’s what I want to share with you through this course.
Whether you’re a content creator or micro influencer or someone aspiring to grow your social media presence, you owe it to yourself to take this next risk-free step to take back control of your platforms and start getting excited about creating again!
Should you choose to sign up for this course, I personally guarantee that you’ll feel more informed and enthusiastic about your social media engagement than ever before!
I look forward to meeting you in the coming weeks, cheering you on and seeing your results first hand!
All my best,
Emma Kapotes
